With the arrival of tablets and smart phones, your website is being viewed on a wide variety of different screen sizes everyday. How do you design a website for all the different screen sizes that displays your product in the best possible manner? You guessed it responsive web design! Responsive web design is building a website that can adjust how information is displayed depending on the viewers screen size. A lot of key decisions are needed to be made as your screen size reduces, does information need to be in 3 columns or 2, do I need to show that non essential bit of information, or that hungry image driven slider? Simple navigation is essential, do you display every button, or would the options be better served in a drop-down or draw of some sort? All these decisions are key to how you deliver your user experience. By 2015 there will be more searches on a mobile device that a desktop computer, so can you afford not to be connecting with your audience on mobile? 2012 showed a massive increase in how much we use the Internet. Us designers had to quickly realise that there were no set widths on devices anymore, we needed to be able to make our websites adjust accordingly to whatever screen size the website is being viewed upon. Websites could be viewed on anything from 300px wide smart phone to a 27-inch iMac. A well made responsive website should render seamlessly across all devices, if it doesn’t then be prepared for an increased bounce rate! An increased bounce rate will affect your rank in Google. There is nothing worse than visiting a website on a smartphone and having to pinch, zoom and scroll around looking for the relevant button or contact details you need. This process is costing you money! With a structured responsive website we can control how information is displayed and decide what information is essential or not giving the user an all over better experience. Google recognises that the future is mobile and now gives credit to a website built responsively or having a separate mobile version of your site. But why maintain two websites when you could have one?
5 reasons to use Responsive Web Design:
• It saves money – Instead of building multiple sites for each screen size you only need to build one. • It saves time – It’s easier maintaining one website instead of 2 or 3 • It beats your competitors – As not many people are as up to date with responsive web design a lot of people are not implementing it yet, this is an advantage to you • Your website will last longer – Visitors to your website will appreciate modifications and changes that hep in the overall user experience • More freedom – with all these benefits you will have less stress knowing your site is working efficiently no matter what device is used Responsive web design is no longer the future, it’s here right now and you need to act to make sure your website is not sending your visitors to your competition. Pre-existing websites need to be re-evaluated; new websites need to be planned effectively. Give us a call ( 029 2221 5521 ) or visit Metamorph Media Contact to discuss your latest or existing project and make sure your website is future proof.the following post: Is Responsive Web Design Essential To Your Business? original website: metamorph
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